As a small business owner you often find yourself wearing many different hats. Not only do you have to create and sell your product or service but you also have to juggle admin-heavy tasks like scheduling appointments, tracking finances and providing customer support.
How your small business can reach 2.6 billion customers.
But don’t worry, you can streamline this juggling act and reach the 2.6 billion potential customers online!
To start, elevate your brand identity. Establish clear guidelines for how your brand communicates to customers, including tone of voice, color scheme, and imagery. This plays a crucial role in distinguishing your brand from competitors and building trust. Look for all-in-one e-commerce platforms that enable consistent brand styling across various touch-points, from your website to customer emails.
Next decide where and how your brand shows up online. With so many websites and social media channels available, you don’t have to be on all of them. Focus on key channels where your target audience is present. For example, if you’re a writer, prioritise sharing regular newsletters and blogs on your website. If you’re a photographer, showcase your portfolio and integrate it with social media.
Pete Burrows
Pete Burrows is a Strategic Creative & Design Consultant, Coach and Adviser with over 30 years’ multi-disciplinary board level and senior creative sector experience who
specialises in solving challenges using innovative ideation and unique design thinking methods.
Better Ideas, more Revenue
In this exclusive CBE Group taster Masterclass by Pete Burrows, you will learn the basics of how you can adapt your thinking so that you can think of more and better ideas to deliver new products, services or solutions that can increase your company’s revenue.
May 14 @ 10:30 am – 12:00 pm
Leverage the right tools to work smarter, not harder. AI-powered tools can enhance efficiency and spark creativity. Automate tasks such as content generation, workflow management, and financial transactions. Use booking software like Acuity Scheduling to eliminate unnecessary scheduling back and forth.
Finally, explore monetisation opportunities beyond your core product or service. Consider offering online courses or tutorials related to your expertise. For example, if you’re a beautician, create a course on building a skincare routine. Chefs can sell online cooking lessons, and wellness instructors can offer workout videos. Diversifying your revenue streams can help your business grow and thrive.
Overall, despite the challenges of running a small business, there are plenty of tools and strategies available to help you succeed online. By focusing on brand identity, choosing the right channels, leveraging automation tools, and exploring new monetisation opportunities, you can reach a wider audience and take your business to the next level.
