HSBC’s Global Citizen advertisement campaign makes a clear statement about the advantages of Britain embracing a global perspective, even though it does not explicitly mention the ‘B’ term.
The HSBC series of ads, starring comedian Richard Ayoade, showcases the ways in which other countries and cultures have shaped life in the UK, encompassing everything from our food to our pets.
The advertisement strikes a light-hearted tone and refrains from making overt political statements or directly addressing the ‘b’ term and the divisions highlighted by the referendum, in contrast to Jigsaw’s pro-immigration campaign.
The bank’s supportive stance towards globalization is unmistakable. Entitled Global Citizen, the commercial highlights the motto Together We Thrive, and closes with Ayoade affirming “we are not alone, we are a part of something much greater”.
Many will likely look back at it as primarily as an anti-Brexit statement rather than a promotional video for HSBC’s products: a bold move that is poised to be embraced and which might be widely shared by individuals who supported the Remain side of the EU referendum.
Pete Burrows
Pete Burrows is a Strategic Creative & Design Consultant, Coach and Adviser with over 30 years’ multi-disciplinary board level and senior creative sector experience who
specialises in solving challenges using innovative ideation and unique design thinking methods.
Better Ideas, more Revenue
In this exclusive CBE Group taster Masterclass by Pete Burrows, you will learn the basics of how you can adapt your thinking so that you can think of more and better ideas to deliver new products, services or solutions that can increase your company’s revenue.
Sept 17th @ 10:30 am – 12:00 pm
Here at the CBE Group we are both local and global and support better understanding the benefits of a diverse membership.
